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KANSEI ENGINEERING IN FASHION DESIGN

In general, fashion design places a greater focus on style and trend than on functional considerations. However, designers' instincts and expertise in producing style images of their works have recently been concentrating not just on creating new trends, but also on considering practical fashion as a new forecast in the fashion industry. There is no tool available to help designers with less experience create interest and needs in their fashion lines. As a result, the Kansei engineering investigation was created and carried out to find solutions to these gaps.


Kansei is a method for human sensory study. Aside from the five essential human senses, Kansei Engineering considers emotion to be a significant component. Kansei Engineering, also known as affective engineering, is a consumer-oriented methodology that was introduced in 1994 by Prof Emeritus Dr Mitsuo Nagamachi and aims to create or enhance new products and services. It helps to bring the psychological emotions and desires of the consumer into the realm of product design parameters. It is used in fashion design and other products to transform the thoughts or images of customers into physical design elements. This technique has been used to improve the emotional appeal of fashion product type elements. It assists designers in analyzing Kansei image relationships and forecasting in their product visual analysis form. Fashion interest was specifically examined as a mediating factor in self-perceptions of emotional health and superiority satisfaction or disappointment with clothes. The physiological feedback is an important factor in fashion product design because it helps designers understand what people want in terms of style or function. These details can help fashion designers improve their product functions and appearances to meet the unique and innovative needs of their customers. Kansei have a significant impact on how we classify knowledge, make decisions, assess risks, and solve problems in our daily lives. Kansei is a brain internal mechanism that is involved in the creation of an intuitive response to external stimuli. In order to satisfy consumer demands and generate new fashion trends, these evaluations will be crucial during the design process

 
 
Assoc. Prof. Ts. Dr. Nazlina Shaari
Faculty of Design and Architecture,
Universiti Putra Malaysia

Date of Input: 17/05/2021 | Updated: 17/05/2021 | arizy

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FACULTY OF DESIGN AND ARCHITECTURE
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