RESEARCH GROUP : INSIDE

LEADER

Associate Prof Ts Dr Nazlina Shaari CiDE

Associate Prof. Dr. Nazlina Shaari currently, is the Senior Lecturer Department of Industrial Design, Faculty of Design and Architecture, Universiti Putra Malaysia. She graduated Master in Printed Textile Design from Central Saint Martin’s College of Art and Design, London,U.K and PhD Kansei in Artifact Design from Chiba University in Japan. She has been awarded as a Certified Industrial Designer (CiDE) in 2024.

Her area of expertise is Kansei Engineering, specifically Artefact Design, as well as pioneering new materials for textile and fashion product designs, developing natural dyes, batik, and printing design. She also actively published articles in a variety of high-impact publications, as well as book chapters and monographs. She won numerous design awards at the national and international levels through design competitions, particularly for green product innovation and functional products.

She received several academic awards scholarships and more than 40 designs and innovation awards in Malaysia and International such as Best Innovation Product Innovation and Techniques, Geneva, Switzerland 2006, Prize of the Governor-Taipei Mayor of Republic of China, National Authority for Scientific Research, Ministry of Education and Research Award Romania in 2006, Pin Up Korea 2008 Silver Award, Gold Award at Seoul International Invention Fair South Korea 2011 and Gold Medalist for INNOVA 2010 Brussels, The Very Best Award by Malaysia Association of Research Scientist 2011, Double Gold Medalist, Diamond Award and Gold Medalist British Invention Show in 2012, Romanian Inventors Forum Award in 2012 and two Special Prize Award from Korean Society of Design Science in 2014-2015. She received the prestigious Biotechnology Innovation of the Year 2015 Award and the Malaysian Association of Research Scientists' Gold Award for the green product made from Metroxylon Sagu waste for batik. She recently received the Korea International Women's design Award in 2022 for her design of disabled elderly wear apparel. She is also a member of Japanese Society of Kansei Engineering (JSKE), Japan, Japanese Society for the Science of Design, PEREKA Malaysia, Malaysia Association of Kansei Engineering, World Batik Council, MyAgeing UPM, Malaysian Bamboo Society and Design Emotion Society. She actively participates in various research fields specifically in sustainable design, art and design competitions and furniture design local and international exhibitions. 

DESCRIPTION

The research group are from different disciplines that focus upon the design and technological issues related to the development of industrial design. The research focus of this group is to explore and speculate upon current interpretations of sustainability in industrial design in the broadest sense - from the micro and macro level of design, culture, lifestyle trend, marketing, ergonomics, materials, manufacturing and technology. This research group interested in looking at no only how the notion of sustainable industrial design is conceptualized, interpreted and implemented at varying scales, but also pushing to the frontiers of knowledge toward new directions and dimensions. These new dimensions should challenge us to be conscious of resource use, ecological balance and minimizing environmental impacts in professional design work and technological applications. Research and design project will become the vehicle to articulate and evaluate either totally new ideas or agendas for a sustainable future, or to revisit familiar problems but with a new vision and understanding of the environment potential.