Research Group Leader: Prof Madya. Dr. Raja Ahmad Azmeer Raja Ahmad Effendi
Affective Product Design and Development is a design research group that consists of inter and similar discipline researchers that investigates the development of consumer products in achieving sustainable living. Besides focusing on the research relating to demand-pull and invention-push innovation, this research group will also focus on understanding consumer behavior towards a product that will lead to commercialization. The group bases research activity on scientific and traditional methods employed in design. This covers areas such as product perception, product localization, New Product Development (NPD), ergonomics and new material development.
Keywords: affective product design; consumer behavior; innovation; commercialization
Updated:: 14/03/2019 [mn_norsyidah]
UNIVERSITI PUTRA MALAYSIA
43400 UPM SERDANG