» RESEARCH & INNOVATION » RESEARCH GROUP » Life and Emotion (LIEMO)

Life and Emotion (LIEMO)

Research Group Leader: Prof Madya. Dr. Raja Ahmad Azmeer Raja Ahmad Effendi

Affective Product Design and Development is a design research group that consists of inter and similar discipline researchers that investigates the development of consumer products in achieving sustainable living. Besides focusing on the research relating to demand-pull and invention-push innovation, this research group will also focus on understanding consumer behavior towards a product that will lead to commercialization. The group bases research activity on scientific and traditional methods employed in design. This covers areas such as product perception, product localization, New Product Development (NPD), ergonomics and new material development.

Keywords: affective product design; consumer behavior; innovation; commercialization

Group Members:

Dr. Ahmad Rizal Abd Rahman

Dr. Hassan Alli

Dr. Ruhaizin Sulaiman

Dr. Saiful Hasley Ramli

Dr Sharizal Dolah

Dr Siti Mastura Bt Md Ishak

Dr. Khairul Manami Kamaruddin

EN. Mohd Faiz Yahaya

En Nik Aizan Nik Abdullah

En Azrol Kassim