Life and Emotion (LiMo)
Research Group Leader: Prof Madya. Dr. Raja Ahmad Azmeer Raja Ahmad Effendi
Affective Product Design and Development is a design research group that consists of inter and similar discipline researchers that investigates the development of consumer products in achieving sustainable living. Besides focusing on the research relating to demand-pull and invention-push innovation, this research group will also focus on understanding consumer behavior towards a product that will lead to commercialization. The group bases research activity on scientific and traditional methods employed in design. This covers areas such as product perception, product localization, New Product Development (NPD), ergonomics and new material development.
Keywords: affective product design; consumer behavior; innovation; commercialization
INTEGRATION AND INNOVATION MEDIA (IIM)
Research Group Leader : Dr. Zulkifli Muslim
The advancement of creative knowledge transforms our perception of visual identity. Further exploration of visual expressions and sound research processes using integrated media can lead to the development of functional and aesthetic visual images. In line with the sustainable agenda, innovative design and media inspired by nature has great potential for experimentation that can form the design concepts and creative ideas. The experimentation of forms and functions of natural materials define the ecological thinking in design expressed in the creative process. The application of electronic and digital technology supports ICT and the growth of creative systems in the design field. Integration of media in the creative process supports innovative and versatile products design. To explore the potential of nature as a source of reference for design aesthetic and function. This relates to Science field and Eco-design that can be manipulated into Graphic Design application and skills explorations, experimental, mixed media and particular design disciplines. Media application through electronic media such as ICT computer, multimedia, photography, video, digital, 3D model and others e.g. 2 and 3-dimensional would be useful in producing good graphic design with high aesthetic value and functionality.
Updated:: 08/08/2017 [arizy]